THE TRUTH ABOUT CONTENT WRITING

 

THE TRUTH ABOUT CONTENT WRITING

Want to know why I titled this piece “The Truth” and not “The Fact?” well, I was in a conversation with some very sweet people some years back and what one of them said made a permanent stay in my heart. “A fact can go into extinction but not the truth” well, I agree.

What really is content writing? “But I’m not an English student, anything that has to do with writing are for those in the field of arts” I really get such comments a lot. Now my dear brother or sister, (in an evangelist’s voice) content writing was not made for a specific discipline but it was made for some certain kind of people. People who have interest, passion and willingness to learn. Being an English graduate or undergraduate doesn’t make you a good content writer however it is a very good advantage.

“Like play like play” content writing is already a part of our lives. We see contents on different social mediums. They are what give us information, keeps us up to date with our environs, feed our souls with interesting and helpful things. However, it really has to be very presentable and that’s what makes a good content writer (let’s keep the details of this for another blog post).

The creation of content is simply the process of birthing topics that are useful to your target audience and presenting such ideas in a creative skillful and suitable way.

What then makes a good content writer?

For this part, I would write just two things.

Creativity. By being creative, I mean your creativity should be the major source of what you write; google shouldn’t be your rescue for everything. Of course google helps but the main source of your writing should be the creative you. The unique touch to your content is your creativity because there is no one else with the exact creativity you have.

Furthermore, engage in self-development. Personally, if I have a job offer and I’m asked if I can do this and this…. I would never directly say no because I know I can actually do it. They say preparation meets with opportunity, well yes. I was given a remote job offer some months back I told them I could do what they need even though I wasn’t very confident of myself and of a truth, I learnt more about content writing while I was at the job. The more you write the more experience and confidence you achieve.

Use catchy sub-heading for your articles.

For instance, if you are writing an article of about 1000 word count you should use about three to four subheadings, learn how to use transitional words for each paragraph, know the maximum number in which each sentence should consist. Well these are some bonuses, find out the rest for yourself.

Like Miss Olayemi would tell me, read books, take courses on content writing. You have to keep updating yourself as a content writer.

How do I cook my words into different enjoyable delicacies for my readers?

My article would be incomplete without this last part. I’m sure your eyes are still glued to your phone and your mind is fully here. The essence of writing is for communication of information to a targeted audience however, the way you communicate this information is very important.

There was a day I went to an eatery. To cut things short, I was welcomed and served like a queen. Another day, I tried out another eatery, their service was not enjoyable compared to the last one; I had to figure out my seat by myself, my order didn’t get to me on time and all. I don’t think I would ever want to go there on my own, unless the food is free and there is no crowd.

This is almost the same way with content writing, there are two writers on ground and an information needs to be passed across to a definite audience. Some writers feel if they don’t exhaust all the grammatical words in their archives then they aren’t good to go. For me, establishing a strong connection with your target audience is very much dependent on effective communication. Strike a balance. Use good and comprehensible grammar, use appealing sense of humor, engage in the act of brainstorming with other creatives like you, network with other writers, I’ll leave you to figure out the rest.

Content writing is not as tasking as you think, but it is tasking. And I believe you have the ability create quality contents now that you have an idea.

Conclusively, there are many truths to content writing, I have only written “half of a bit” about them.